No commenters got the jokes.

Previously, they were personal information scrapers designed as pseudo-algorithmic quiz games (OkCupid, Plenty Of Fish); repositories of lonely divorcees (Match, eHarmony); dedicated enthusiast-facing portals (CougarLife.com, FreeCougarDatingSites.com, CougarDatingSites.com,MyCougarDates.com/us, SeekingCougar.com, CougarFriendsDate.com, et al); and mainstream sites that for one reason or another all began posting horny classifieds around the same time (The Onion, Gawker.com, io9.com,that one Final Fantasy message board).

I’ve done a lot of internal sighing today.